Background introduction
Interest underwear is a very tempting underwear that can bring a sexy and mysterious atmosphere, which is loved by modern female consumers.With the development of society and the opening of people’s cultural concepts, sexy underwear has attracted more and more attention and sought after.So, how many consumers of sexy underwear?
Industry data
According to statistics, with the increase of social and cultural opening, the number of consumers in the sex underwear market has shown a steady rise.At present, the size of the domestic sex lingerie market has reached billions, and each year has maintained a 20%growth rate, and the number of consumers is increasing.
Consumers characteristics
In China, consumers of sexy underwear are mainly women, and their age is mainly concentrated between 20-40 years old.In addition, men have gradually become consumer groups of sexy underwear, especially middle -aged and elderly men. In all parts of the world, the consumer groups of sexy underwear are becoming wider and wider, including young students, workplace white -collar workers, housewives and other groups.
Consumption time and place
Consumers’ time to buy sexy underwear is mainly concentrated on independent days, Valentine’s Day, Christmas and other festivals, as well as some occasions similar to weddings, parties, cosplay, etc.The consumption location is mainly concentrated in e -commerce websites, sex stores and adult products markets. Consumers will pay more attention to brand, quality and price when choosing sexy underwear.
Consumption cause and appeal
The reason for consumers to buy sexy underwear is mainly to enhance personal charm and self -confidence, but also to regulate the relationship between husband and wife and enhance their interest in sex, and improve the quality of sexual life.Consumers will pay more attention to comfort and fashion when choosing sexy underwear, and also pay attention to factors such as style, size, and color.
Consumption attitude and values
Interest underwear is a more private product. Consumers are more cautious and conservative when choosing to buy, and pay great attention to quality and price.Consumers’ attitude towards sexy underwear is gradually becoming rational and mature, and no longer connects with vulgar and pornographic vocabulary, but has accepted it as a culture and a lifestyle.
International market situation
With the development of global cultural exchanges and the Internet, the international market of sexy underwear has become more and more popular. According to statistics, the sex underwear markets in developed countries such as Europe and the United States have begun to rise in the 1980s. At present, it has gradually become a mature marketThe market share exceeds 80%, and the size of the sex underwear market in Asia and other places has also expanded year by year.
Market competition and prospects
The competition in the sex underwear market is extremely fierce. In addition to the competition of traditional brands, there are also new consumption forms such as automatic vending machines and online shopping, making the competition in the sex underwear market more intense.However, with the development of society and the opening of people’s cultural concepts, the market prospects in the sex underwear are broad, and there is still a lot of room for development in the future, which is worthy of attention.
Brand development trend
With the continuous growth of the domestic and foreign sexy underwear market, the brand’s position in the market is becoming more and more important.The advantages of brands in terms of product design, quality, and after -sales service will become an important factor in determining consumers’ purchase.There are also domestic brands that are constantly exploring and innovating to promote the development of the domestic erotic underwear market.
Summarize
Interest underwear is a charming underwear product, which is loved by modern consumers.With the opening of social and cultural concepts, the number of consumers in the sex underwear market has shown a steady growth trend.In terms of the characteristics of consumer groups, purchase time and place, consumption reasons and demands, the sex underwear market also has many unique features.The development of the brand will become the key to the market.In the future, the market prospects of the sexy underwear are broad, and it is worth more attention and research.